Motion Graphic | 2017

ADOBE: Tool Box In The Real World.

ADOBE: Tool Box In The Real World is a collaborative video project that depicts iconic toolsets from various Adobe design programs. It is a hypothetical advertisement for Adobe Creative Cloud. Each tool – well-known in the professional creative community – is reimagined how it would function in the analog world. Background colors represent each program, Photoshop, Illustrator, After Effect, Animate, and Indesign.

The ad starts with making a new layer and ends with saving files, under the slogan “Anywhere, Anytime, Express Your Creative Ideas.”